AXW Weekly Update

July 13, 2018 | Vol. LII

FOOD & BEVERAGE

Oprah expands her food empire with True Food Kitchen investment

Winfrey’s latest investment is in True Food Kitchen, a healthy restaurant chain backed by celebrity doctor Andrew Weil. Specific terms of the deal weren’t disclosed, but the Phoenix-based chain said she’s also joining the restaurant’s board of directors and will “collaborate and consult” with True Food Kitchen’s leadership team. (Read More)

Walmart Plans to Open Same-Day Grocery Service in New York

Walmart Inc. plans to open a location in New York City after more than a decade of attempts, but it won’t be a Walmart store. Instead, the retail behemoth’s foray into the Big Apple will be an ecommerce fulfillment center in the Bronx leased by Jet.com, the online startup Walmart bought two years ago. (Read More)

 

SPORTS

The winner of the World Cup is Apple

Companies pay dearly to sponsor the World Cup. But instead of paying to emblazon its logo on match-side billboards, Apple took a different tack—players from around the world have been seen wearing Apple’s AirPods wireless earbuds, and Beats headphones, which Apple also owns, before matches, disembarking planes, or even returning to their home countries in defeat. (Read More)

Pool parties and Fortnite competitions: Bleacher Report makes a bigger play for live events

Bleacher Report is getting into live events, starting with several parties and installations that it’s planned around the NBA’s Summer League this weekend in Las Vegas. As the NBA Summer League kicks off this weekend, the Turner-owned sports publisher plans to host parties Friday and Saturday night and an afternoon pool party hosted by NBA player JaVale McGee on Sunday, all with sponsors Verizon and the Hakkasan Group. (Read More)

 

TECHNOLOGY

Uber Will Rent Scooters Through Its App in Partnership With Lime

Electric scooter rental company Lime is teaming up with Uber to bring an unconventional mode of transportation to the world. While details of the partnership are still being finalized, Uber plans to promote Lime in its mobile application and slap its logo on the scooters, executives from the two companies said. (Read More)