AXW Weekly Update

July 06, 2018 | Vol. LI


Amex will issue credit card for amazon small business customers

American Express Co. won the right to issue a new credit card for’s small-business customers, the latest win in a string of co-brand deals for the lender. (​Read More​)


Boeing and Embraer are taking on Airbus and Bombardier with a new $4.8 billion joint venture

The endeavor will consist of Embraer’s commercial aircraft and services division and Boeing’s commercial development, production, and marketing and lifecycle services operations. (​Read More​)



The True ‘Colors’ of Collaboration: Coca-Cola’s FIFA World Cup™ Anthem Crosses Borders with Local Remixes

Coca-Cola has partnered with emerging artists and superstars alike from around the globe to create localized versions of the song and embrace an international theme of inclusion and celebration. (​Read More​)



Roger Federer leaves Nike for Uniqlo apparel

Roger Federer, who has been wearing Nike since 1994, has said goodbye to the brand and accepted a supposed $300 million deal with Japanese apparel brand Uniqlo. Sources say the deal is worth more than $300 million guaranteed over 10 years and has an unprecedented clause that says that Federer will collect the money even if he doesn’t play. (​Read More)​



Lyft enters bike-sharing business with Motivate deal, matching Uber’s moves

Lyft Inc said on Monday it would buy bike-share operator Motivate as the ride-hailing company tries to fend off competition arising from rival Uber Technologies Inc.’s purchase of electric cycle-sharing startup JUMP Bikes in April. (​Read More​)