AXW Weekly Update

June 23, 2018 | Vol. LIX


Coca-Cola partners with 7-Eleven for 2018 summer World Cup promotional

Fans have a chance to get into the games in what’s anticipated to be approximately 61,000 participating 7-Eleven stores in 15 countries. Each country is putting its own spin on the international soccer tournament with exclusive Coca-Cola 2018 FIFA World Cup products, prizes and promotions, available while supplies last. (Read More)



Amazon launches an Alexa system for hotels

Alexa is coming to your hotel room. Amazon this morning is announcing a new program called Alexa for Hospitality, designed to bring its voice assistant technology to everything from chain hotels to vacation rentals. According to Amazon, Marriott International will introduce the new Alexa experience at select properties in Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels, and Autograph Collection Hotels starting this summer. (Read More)


Oprah Winfrey and Apple sign multi-year content partnership

Together, the pair will create marketing content for Apple’s new morning TV drama series, while also contributing to Winfrey’s rising media empire. Though Apple has yet to share any details about her potential projects, it’s probably safe to assume that she’s going to attack a variety of genres as Winfrey specializes in attracting vastly different demographics. (Read More)


AT&T Rebranding Time Warner As WarnerMedia

AT&T is rebranding Time Warner as WarnerMedia as part of the acquisition of the company that was made official on Thursday, June 14. (Read More)



Jermaine Dupri Is A Songwriters Hall Of Famer And We Have The Playlist To Prove It

Jermaine Dupri is a hip-hop and R&B hitmaker. His songs have sold millions of copies, topped music charts throughout the 1990s and early 2000s and helped launch the careers of Kriss Kross, Usher, Mariah Carey and many others. Now, the 30-year music veteran has been inducted into The Songwriters Hall of Fame. Dupri is only the second hip-hop artist to be so honored. (Read More)


AMC to launch MoviePass-like subscription pass come June 26th

In addition to having no online ticketing fees, AMC’s new pass called Stubs A-List will allow patrons to watch up to three movies a week for $19.95 a month, redeemable for IMAX and 3D films. (Read More)


Incredibles 2 Makes Box Office History on Opening Weekend

Fourteen years later, the Pixar sequel is still coming out on top becoming the largest opening of all time for an animated film at an estimated global earning of $231 million. Looks like all of that anticipation paid off big time. (Read More)



General Electric gets the boot from the Dow and will be replaced by Walgreens

GE was one of the original 30 companies to the Dow industrial average in 1896, however after financial troubles and the cutting of thousands of jobs in recent years, it was about time they had to leave. (Read More)