AXW Weekly Update

June 15, 2018 | Vol. LVIII


IHOP’s name change to IHOb: Confusing or flipping brilliant?

We now finally know what the “b” in IHOP’s new name, IHOb, stands for: Burgers. The name change is just “for the time being,” a release explained, and is meant to promote the pancake chain’s new burger offerings. (Read More)


Domino’s pizza is fixing potholes for its ‘Paving for Pizza’ promotion

Domino’s announced Monday it was starting a Paving for Pizza promotion, which lets customers nominate their towns for pothole repairs. (Read More)



Minnesota Vikings debut studio headquarters at Viking Lakes

The Viking’s new TCO Studios is a state-of-the-art media center complete with an interactive television studio and radio broadcast booth that also offers a 170 seat auditorium to hold a studio crowd. This new studio is set to put Minnesota on the cutting edge of pro sports entertainment. (Read More)


Professional Fighters League (PFL) successfully launched 2018 season at MSG

The Professional Fighters League, the first organization to showcase mixed martial arts in a true sport format, launched their debut season with a night of exciting match-ups that featured five first-round finishes and a few unexpected upsets, at the MSG Hulu Theater. (Read More)


North America wins combined bid to host 2026 World Cup

The United States, Mexico, and Canada beat out Morocco by a vote of 134 to 65 to host the World Cup in 2026. This will be the first time three countries have ever co-hosted the tournament, as well as the first time it has a 48-team format (up from 32 teams), and finally the first time the vote was decided by FIFA’s entire membership. (Read More)


Sentient Jet sponsors Gronkowski horse in its U.S debut at the historic Belmont Stakes

The entire Gronkowski clan attended Saturday’s races to cheer on their Phoenix Thoroughbred horse, who finished with a stellar second place performance just behind triple crown winner Justify. (Read More)



AT&T’s $85.4 billion deal with Time Warner cleared by federal judge

This merger (that has been in the works since August 2016) creates a media and telecommunications powerhouse, also expecting to unleash a wave of corporate takeovers in the near future, specifically for CVS’ pending acquisition of Aetna. (Read More)


Spotify looks at unveiling a long-term strategy the music industry won’t like

A new report suggests that Spotify is embarking on a new strategy that may ultimately alienate the very partners it needs to stay in business. Spotify’s currently unannounced program of offering advances to a select number of indie artists for a direct licensing deal with the service. (Read More)



American Express is giving emerging artists billboard space to help launch their careers

If you live in New York, Los Angeles or London, you might soon notice a series of beautiful, hand-painted billboards pop up in your neighborhood. From a distance they might seem simply like colorful works of art (because they are) but upon closer inspection you’ll notice they are actually ads for American Express. (Read More)


Adidas tests new media strategy with World Cup campaign

Adidas is building a media strategy that values ads not by impressions, but on the audience attention and engagement they deliver. (Read More)