AXW Weekly Update

June 08, 2018 | Vol. LVII


Heineken USA names first female CEO in major beer supplier history

Remember the name Maggie Timoney because she just made Alcoholic Beverage history being appointed as the CEO of Heineken USA. Timoney is joining from Heineken Ireland where she has served as the CEO for the last five years. She’s known for her knack of making the complex simple and her ability to deliver outstanding results through people, taking over Ronald den Elzen’s position come September 1st. (Read More)


Moet & Chandon commemorates Roger Federer’s career with $23,000 champagne

Agency Sid Lee Paris has created a limited-edition bottle of Moet & Chandon champagne tagged at $23,000 in celebration of Roger Federer and his 20th year in professional tennis. Only 40 bottles were produced (20 for Federer to enjoy himself), all with a custom label of his signature and a timeline of his remarkable accolades. (Read More)


FIJI partners with Allyson Felix

The most decorated female Olympian in track & field history, Allyson Felix, is partnering with FIJI to launch their new multimillion-dollar sports cap bottle campaign. The new sports cap bottle is available for $2.29 on Fiji’s store/home delivery site, as well as in stores nationwide. (Read More)



Miss America Pageant will now no longer judge on physical appearance

The new chair of the Miss America Organization, Gretchen Carlson, has announced they are terminating their swimsuit portion of the pageant in response to the #MeToo Campaign. Carlson announced on Tuesday’s Good Morning America program that, “We will no longer judge candidates on their outward physical appearance. That’s huge.” (Read More)



Microsoft buys Github for $7.5 Billion

In their third largest purchase in company history behind LinkedIn in 2016 and Skype back in 2011, Microsoft has purchased Github, a web-based hosting service for version control used for computer coding. (Read More)


Mercedes’ subscription service is the cheapest one we’ve seen yet

Mercedes-Benz is the latest luxury automaker to launch a subscription-based service to get customers who want to have access to a fleet of fancy cars but don’t necessarily want to own one. The German car company’s service is called Collection, and shockingly, it’s the cheapest one we’ve seen so far. (Read More)


PayPal pays up to get into stores

PayPal has long been the king of peer-to-peer payments and a big player in online payments, but has had a very limited presence in stores. The company’s $2.2 billion acquisition of a fast-growing Swedish payments copany called iZettle is a smart but expensive way to fill that gap. The deal will put it in clear competition with Square, a payments processor that has gained a huge following amount small businesses, and big point-of-sale terminal providers such as Worldpay. (Read More)