AXW Weekly Update

March 22, 2018 | Vol. LV


Pernod Ricard and JetSmarter Announce One-Of-A-Kind Partnership

Pernod Ricard, the leading luxury global wine and spirits company, and JetSmarter, the world’s largest private aviation community, announced today that Pernod Ricard will become JetSmarter’s official spirits partner. The partnership will provide JetSmarter members with unique experiences in collaboration with Pernod Ricard, elevating each moment of their luxury travel itinerary. (Read More)



How the Miami Dolphins became the NFL’s Leader in Digital Strategy

In 2016, the NFL’s Miami Dolphins decided to completely overhaul their content strategy. In the two years since making this decision, the Dolphins have experienced a 250 percent increase in digital revenue, become the No. 1 NFL franchise in video views, and seen 30 percent of new tickets revenue coming from Facebook lead generation. (Read More)


ESPN partners with Veritone AI platform to analyze sports coverage

ESPN will use Veritone’s artificial intelligence (AI) platform to analyze its sports talk programming and live coverage. ESPN will also use the AI platform for television and podcasts. Veritone’s platform automatically transforms ESPN’s media with AI in near real time and will provide enhanced ad and content tracking, comprehensive analytics, faster content extension and smarter media management. (Read More)



Google will now enable users buy items through Assistant and Search

Google has launched a new program called Shopping Actions that will allow users to purchase items through Google Assistant and shopping ads in search results. On Google search, the Google Express shopping service, and Google Assistant on home devices and mobile, shoppers can now save their payment credentials and make purchases from retailers with instant checkout. In exchange, retailers will give Google a cut of the profit from each purchase, which is different from the usual ad payments retailers make to Google for sponsored listings. Retailers will only pay Google when sales are made. (Read More)


L’Oreal acquires Modiface, a major AR beauty company

L’Oreal announced today that it has acquired Modiface, a company that’s had a hand in the creation of many custom augmented reality beauty apps, including those from Sephora and Estée Lauder. L’Oreal didn’t disclose the amount spent, but it did tell Reuters that it now owns Modiface’s numerous patents that help users visualize makeup and hairstyles on themselves. The partnership makes sense in that Modiface has already worked with L’Oreal multiple times, including on the launch of its Style My Hair mobile app, which lets users try on different hairstyles. (Read More)


Tinder owner Match Group sues Bumble for patent infringement

Bumble works a lot like Tinder. Too much, says Tinder’s parent company Match Group Inc., which is suing the women-centric dating app for patent infringement and misappropriation of intellectual property. In a lawsuit filed on Friday in U.S. District Court in Waco, Texas, the dating app company alleges that Bumble “copied Tinder’s world-changing, card-swipe-based, mutual opt-in premise” and “released at least two features that its co-founders learned of and developed confidentially while at Tinder in violation of confidentiality agreements,” including the ability to undo an accidental left swipe. (Read More)


Facebook to cover Movie Ticket fees in Fandango

Facebook Inc. wants users to get in the habit of buying movie tickets on its platform. So much so that it will cover convenience fees charged by Fandango and Atom Tickets. The social media giant will automatically apply a discount of up to $2 on movie tickets purchased on its mobile app via Fandango and Atom. The amount will cover any fees applied by the movie-ticketing services. (Read More)