AXW Weekly Update

March 09, 2018 | Vol. LIII


Solo: A Star Wars Story partners Red Solo cups!

The partnership between Solo and Solo is probably one of the more obvious brand pairings of the past 100 years, and it’s even better than it looks on the surface. While Solo was still under wraps, its codename was Red Cup, a reference to the iconic red Solo cup – a common feature at parties, family gatherings, and lazy peoples’ homes. The details on the partnership aren’t public yet, but one could probably expect to see some Solo-themed plastic cups in the near future. (Read More)




Coca-Cola, Sprint & Volkswagen to Sponsor Telemundo’s World Cup Coverage

NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it’s already time to focus on the company’s third major sports event of the year: the 2018 FIFA World Cup, which Telemundo has Spanish-language rights to. Still, with less than 100 days to go, the network’s ad inventory is almost 75% sold out. Telemundo Deportes will offer 1,500 hours of World Cup coverage across all of its platforms. (Read More)




Bumble and the L.A. Clippers announce Global Partnership

Bumble and the L.A. Clippers announce global partnership based on shared principles of gender equality and debut their “empowerment badge” in order to advance workplace equality. Bumble’s partnership with the Clippers was inspired by the NBA’s global footprint and the recognition that the Clippers are one of the most progressive organizations in sports and entertainment, led by the NBA’s largest female leadership team, which includes Gillian Zucker, the only female to hold the title of president among NBA teams. (Read More)


Dallas Mavericks signs jersey patch deal with Texas-based franchise 5mlies

5miles is an online and app marketplace, which uses and accepts payments in cryptocurrency. It will appear on the Mavericks’ uniforms for the remainder of the current season and for at least the two subsequent campaigns. 5miles will also become a partner of the Mavericks Foundation, and will work with the franchise on a range of community initiatives. (Read More)


How Instagram Conquered the NBA

Over the last five years, as it has incrementally added Vine-like video capabilities, Snapchat-like “Stories,” and Periscope-like “Live” streaming, Instagram has become the preferred social-media destination for NBA players. The NBA’s official account has 27 million followers—nearly doubling the NFL’s 10.9 million and MLB’s 4 million combined—and totaled a whopping 3.7 billion video views on the platform last year. (Read More)


SeatGeek Partners With NFL in League’s New Approach to Ticketing

SeatGeek is becoming a distribution partner of the National Football League, putting the mobile-first startup alongside larger rivals Ticketmaster and StubHub in the league’s new approach to ticketing. Co-founder D’Souza compres the open ticketing model to ride-sharing apps like Uber. More people take call a driver because rides are readily available at the click of a button. D’Souza says, “How do you get people to go to more events? You make it easier for them to buy and transfer tickets…this is lowering the barrier.” (Read More)


YouTube TV to stream Seattle Sounders FC matches in latest sports video deal

The premium YouTube TV video service has struck a multi-year deal with Seattle Sounders FC to become the exclusive live streaming provider for the soccer club starting this year. The deal, announced today, is the second Major League Soccer deal for the Google-owned streaming service, following an agreement between YouTube TV and the expansion team Los Angeles FC a month ago. (Read More)