AXW Weekly Update

March 02, 2018 | Vol. LII


Jermaine Dupri to Release ‘So So Def 25’ Anniversary Album

Jermaine Dupri is gearing up for a major 2018, as he’s not only being inducted into the Songwriters Hall of Fame this summer, but he’ll also be releasing the So So Def 25 anniversary album.The commemorative project will be dropping through Legacy Recordings’ Certified Classics imprint, and will contain essential smash hits, iconic remixes, and deep cuts from So So Def’s roster from the last quarter century. (Read More)



WWE Is Laying the Smack down on the World

World Wrestling Entertainment is setting revenue records with a prescient network strategy and a new generation of female and international stars. WWE already has one of the most popular channels on Google’s YouTube, and with all of that success, in December it announced it had sold an original wrestling series that’s appearing exclusively on Facebook. (Read More)


WeLive, the Utopian Apartment Complex That Wants to Disrupt City Living

WeLive runs on a very modern set of principles in the urban housing market: The units come fully furnished; there’s a laundry room and a yoga studio. But more, there are the things you might ordinarily need to leave your apartment for — an espresso bar and trendy eateries and happy hours. Most critically, WeLive comes stocked with neighbors who intend to become your real-life human friends. The building, your home, has everything you could ever need, is the idea, including a built-in community. (Read More)


CBS launches a 24/7 streaming sports news network, CBS Sports HQ

CBS today launched its own sports news network, CBS Sports HQ, which will offer 24-hour streaming coverage of news, highlights and analysis for free online, via connected devices, and within the company’s over-the-top streaming service, CBS All Access. It will combine live news and reporting with game previews, post-game analysis, highlights, projects, and statistical breakdowns, the company says. In addition, a DVR-like feature will allow viewers to go back and watch previously recorded segments. (Read More)


Pizza Hut Replacing Papa John’s As NFL League Sponsor

Pizza Hut is the NFL’s newest corporate sponsor, taking over in the pizza category the day after Papa John’s said it was ending its league sponsorship three years early. Sources said that the new Pizza Hut deal was both for more years remaining (four), and for more dollars than what Papa John’s was paying. It also gives the NFL a sponsor with a far bigger marketing footprint. Pizza Hut, at over 7,500 locations, is easily the biggest pizza chain in the U.S., with more than twice as many locations as Papa John’s. Pizza Hut will kick off its new rights on April 1, with marketing around the NFL Draft set for April 26-28. Pizza Hut handled negotiations with the NFL internally, as the brand does not currently have a sports agency of record. (Read More)