AXW Weekly Update

February 16, 2018 | Vol. L


Dunkin’ Donuts to Eliminate Foam Cups Worldwide in 2020

As part of its commitment to serve both people and the planet responsibly, Dunkin’ Donuts, announced plans to eliminate all foam cups in its global supply chain beginning in spring 2018, with a targeted completion date of 2020. Dunkin’ Donuts will replace the foam cup with a new, double-walled paper cup.The move complements Dunkin’ Donuts’ earlier commitments in the U.S. to have 80% of fiber-based consumer-facing packaging certified to the Sustainable Forestry Initiative Standard by the end of this year; eliminate artificial dyes from its menu; build new, more energy-efficient restaurants; and partner with the Rainforest Alliance to source certified coffee. Dunkin’ Donuts’ transition to paper cups will remove nearly 1 billion foam cups from the waste stream annually. (Read More)



Coca-Cola Gains After New Drinks, Coke Zero Boosts Earnings

Coca-Cola Co.’s push to diversify its drinks and spin off company-owned bottlers is bearing fruit. The company posted sales that beat analysts’ estimates in the fourth quarter, helped by its growing beverage portfolio and reformulations. Profit also topped projections. In addition to adding new products, the company wants to revive one of its biggest sellers: Diet Coke. The company relaunched the zero-calorie cola with four additional flavors in taller, skinnier cans — the biggest-ever makeover for the product. Coke previously revamped its Coke Zero with a new formula, which helped to boost results in the third quarter.” (Read More)



Rolls-Royce Names its First-Ever SUV After the Largest Diamond in the World

Rolls-Royce SUV was finally given a name: The Cullinan. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Rolls-Royce CEO, Torsten Müller-Ötvös said, “It is the most fitting name for our extraordinary new product.” (Read More)




PlayStation Turned the Golden State Warriors Court Into a Huge God of War Ad

Fans attending the Golden State Warriors vs. San Antonio Spurs game at Oracle Arena in Oakland on Saturday were in for some seriously immersive advertising at halftime. The experience was dubbed “War on the Floor,” and that’s just what it depicted: The floor of Oracle Arena suddenly became a snowy Nordic landscape…same as the setting for the game itself. NBA arenas have become high-tech meccas in recent years, but BBH still called “War on the Floor” a first-of-its-kind experience. (Read More)


PepsiCo Dips Its Toes Into The Sparkling Water Market

On Thursday PepsiCo is introducing Bubly, a new brand of sparkling water that comes in eight flavors, including apple, strawberry and mango, in brightly colored cans with lowercase lettering and greetings on the pull tabs. (“Hey u!” “yo!”) Bubly marks the most direct attack yet on LaCroix, a brand of flavored sparkling waters that has, in recent years, seen sales soar as it developed a near cultlike devotion among millennials. (Read More)


Walmart Unveils New Apparel Brands to Counter Amazon’s Growth

Walmart Inc. is introducing low-cost clothing brands for women, kids and plus-size customers, aiming to lure shoppers as Inc. gobbles up more apparel sales. The moves are part of Walmart’s push to make its apparel business more streamlined and stylish — a response to consumers shifting more of their budgets to experiences such as travel and eating out, rather than clothing. (Read More)


American Airlines adds Chicago O’Hare to its ‘Shuttle’ Lineup

The Shuttle frequencies are marketed toward business fliers, who can easily make same-day return trips or catch earlier or later flights if their schedules change. Shuttle fliers get separate check-in areas, where they can check in as little as 20 minutes before a scheduled departure. This will come April 4, when American will begin hourly service between New York LaGuardia and Chicago O’Hare. The route will become the fourth to join the company’s Shuttle network, with American converting its existing 15 LaGuardia-O’Hare weekday round-trips into Shuttle-branded service. (Read More)