AXW Weekly Update

January 12, 2018 | Vol. XLV


Diet Coke Launches Into 2018 With Full Brand Restage in North America

After 35 years, America’s No. 1-selling zero-calorie beverage brand is entering a new era. With an updated look, sleek new packaging, the debut of four bold, new flavors and a new campaign, The Coca-Cola Company is re-energizing and modernizing Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look and more flavors. (Read More)



Dunkin’ Donuts is getting rid of 10% of its menu

Stores in New York and New England will see a smaller menu, with “slow moving” items such as smoothies, afternoon sandwiches, and some breakfast items eliminated. Franchises throughout the rest of the country will see the changes by March. (Read More)



2,500 virtual reality reps helped transform Case Keenum’s game

Like many teams across the NFL and in college football, the Minnesota Vikings use technology patented by STRIVR, an industry leader in virtual reality training. Back in the spring, when Case Keenum was a new addition to the Vikings’ roster as a backup, general manager Rick Spielman sat down with him and the other quarterbacks to find out if VR was something they wanted to incorporate in their routines. (Read More)




Dr. Pepper extend College Football Playoff deal

ESPN announced that Dr. Pepper, a longtime sponsor of NCAA college football championship games, will remain the official sponsor of the College Football Playoff (CFP) until 2026, and will be the presenting sponsor of the championship trophy. The beverage brand was the first official sponsor of the NCAA’s new playoff system for college football in 2014, when the sports league dropped its BCS for a four-team, single-elimination bracket. (Read More)


Michael Phelps appears in New Vegan Milk Ad Campaign

Silk is spreading the word that making progress is just as important as reaching a goal in a humorous new ad starring Michael Phelps. The champion Olympic swimmer gets told to step aside in the ad to make room for the achievements of everyman “Greg” under the tagline “Progress is Perfection.” Silk is trying to put the message out there that it’s not realistic for all of us to be like Michael Phelps, but choosing almond milk and doing some exercise in the morning is a great step towards getting fitter and healthier! (Read More)


Hulu to offer personalized Olympic experience

The streaming service, in partnership with NBCUniversal and NBC Sports, will offer Hulu’s live TV subscribers an opportunity to personalize their experience of the 2018 Olympic Winter Games in PyeongChang, South Korea. Users can pick the competitions they’re most interested in watching — be it figure skating, snowboarding or biathlon — and Hulu will send daily clips and highlights. (Read More)


More People Streamed NFL Games on Amazon This Season

Amazon said that NFL Thursday Night Football game viewership via streaming rose 17% as Amazon Prime replaced Twitter. Amazon Prime Video has live coverage of 11 games, 10 simulcast on Thursday night and one on Christmas Day. The games reached 18.4 million total viewers in 224 countries and territories. The biggest audience for prime video came on Dec. 7 when 2 million viewers worldwide watch live coverage of the Atlanta Falcons and New Orleans Saints. (Read More)