AXW Weekly Update

January 05, 2018 | Vol. XLIV


New Coca-Cola Zero Sugar ad garners over 94M impressions

Coca-Cola won over 94 million impressions for its new spot for Coca-Cola Zero Sugar within the first day of its Dec. 28 national television premiere. The ad, which uses the tagline “Nailed It,” initially aired during college football games. (Read More)



Dunkin’ drops dyes from its donuts

If you’ve ever found yourself lured in by the candy colors of Dunkin’ Donuts signature confections, you can now feel slightly better about ingesting that strawberry frosting. Dunkin’ Brands announced Thursday that it has removed all artificial dyes from its donuts, part of a previously announced plan to remove all artificial coloring from its food and beverage menu by the end of 2018. (Read More)



Patriots enter playoffs as heavy Super Bowl favorites, Vikings top NFC

The New England Patriots have looked absurdly dominant as the season has progressed, and they’ve only gotten stronger. However, if Minnesota has anything to say about it, it won’t be an easy road. The Vikings defense is among the most stifling in the NFL, and Case Keenum has the Vikings winning games. If there’s one thing that we know about Super Bowl teams, it’s that a great defense tends to take teams a long way. (Read More)




In 2018, Amazon will turn to private label goods

Amazon has long honed the business of being the middleman — getting brands to sell on its site, letting shoppers pay for and receive those items fast and efficiently. But 2017 was the year Amazon started taking steps to create its own brands. If done at the right price point, Amazon will be in a strong position next year to prove it not only can help other retailers grow, it can be a retailer itself. (Read More)


FanDuel Offering Bitcoins as Prizes in NFL Tourney This Weekend

FanDuel will begin by offering one Bitcoin to the winner of its free NFL Wild-Card weekend tournament and two Bitcoins to the winner of its $3 tournament. Users can only enter one lineup per tournament. One Bitcoin is currently valued at $14,825 – that price, however, fluctuates tremendously on a daily basis. (Read More)


College Football Playoff title game will require fans to use mobile tickets

Monday’s game between Alabama and Georgia will mark the first major championship sporting event in the United States where most fans will not be allowed to use paper tickets to get into the game. Rather, Ticketmaster – the official partner of the College Football Playoff – will require all but a select number of fans to use their Apple iOS and Android devices to gain entry into Mercedes-Benz Stadium in Atlanta. (Read More)


Spotify makes confidential filing for U.S. IPO

Music streaming service Spotify has filed confidentially with U.S. regulators for an initial public offering and is targeting a direct listing in the first half of 2018 that would allow some longtime investors to cash out. Spotify is the biggest global music streaming company and counts Apple Inc (AAPL.O) and Inc (AMZN.O) as its main rivals. (Read More)