AXW Weekly Update

December 15, 2017 | Vol. XLII


Can You See the Hidden Objects in Coca-Cola’s Holiday Cans?

Coca-Cola’s global and North America design teams collaborated with Coca-Cola Mexico to refresh the seasonal icons, who debuted in a 1993 Coca-Cola commercial titled “Northern Lights.” If you look closely at the bears, you will see bottle caps used for their eyes, where the edge of the angled bottle cap becomes eyelashes, and bottle shaped reflections on their noses. (Read More)



Minnesota high school football team gets chance of a lifetime

A Minneapolis high school football team will be the first team to run onto the Super Bowl field at U.S. Bank Stadium for a dress rehearsal for TV network cameras. Super Bowl officials told Minneapolis North High School football players about the opportunity on Wednesday, the Star Tribune reported. The students will act out plays two days before the Feb. 4 Super Bowl game in order to help NBC workers practice camera work and lighting. Vikings cheerleaders and Viktor the Viking mascot were there for the announcement, which was accompanied by confetti. The student athletes were each given purple Minnesota Vikings T-shirts that read, “Play football.” (Read More)




Snapchat Gets $1 Million a Day for Branded Lenses

Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. Brands like Budweiser, BMW and this month, McDonald’s have tested this AR development. A Snapchat spokesperson said $300,000 is the base price for a 3-D lens that can run for up to 12 months. (Read More)


NBA G-League is giving Twitch streamers a chance to become sports commentators

The league announced Wednesday morning that it is beginning a partnership with Twitch to stream select games each week, with commentary initially coming from more than a dozen of the site’s most popular personalities. Twitch, a social media and video platform, has become wildly popular with video gamers and boasts more than 15 million daily active viewers. (Read More)


Fanchest raises $4M in seed funding to become the best gift for sports fans

Fanchest is a Brooklyn-based startup that curates and sends team-themed gift boxes as gift. The boxes start at $59 and include about $80 worth of apparel and gear from whatever pro or college team you choose. The startup has announced $4M in seed funding with a diverse group of investors like New Orleans Saints quarterback Drew Brees, Denver Broncos linebacker Von Miller, Founder and CEO of the Drone Racing League Nick Horbaczeswki. (Read More)