AXW Weekly Update

December 08, 2017 | Vol. XLI


Coca-Cola Will Return to the Super Bowl With Fresh Creative

The concept of new creative is a change from some of the brand’s previous big game spots. Last year, Coke ran a recycled 30-second spot, “Classic Love Story.” The ad featured Coke Zero and Coke Life products alongside different food pairings. The spot landed on Adweek’s list of The 5 Worst Ads of Super Bowl LI, mostly because consumers had already seen that work. (Read More)



GM Brings Dunkin’ Donuts Ordering to Cars

Dunkin’ Donuts is partnering with General Motors for the launch of GM’s in-vehicle commerce platform, Marketplace. Starbucks is expected to join the program, which will facilitate ordering and payment from dashboards in all 2017 and 2018 models. Unlike many applications, Chamorro says Marketplace is designed to work while people are driving. (Read More)



Could Vikings be first team to play Super Bowl on their home field?

The last time the Minnesota Vikings started off the season this hot, Brett Favre led them to a 10-1 start in 2009. That was also the last time the Vikings won a playoff game, beating the Cowboys in the divisional round before losing to the Saints in the NFC Championship game. Super Bowl LII will be held in Minneapolis on Feb. 4, 2018. No team has ever played in the big game on its home field. (Read More)



Sentient Jet Partners with Sotheby’s at Art Basel Miami

Jet Cardholders and Sotheby’s clients were invited to the “unofficial” kick off of the week of events – a special annual luncheon hosted by Sotheby’s Chairman, Lisa Dennison and Amy Cappellazzo and held at Marcus Samuelsson’s newest restaurant in Miami’s thriving Overtown neighborhood. In addition to receiving a special preview of the space, which will not open to the public until 2018, guests were treated to a local jazz trio performance. (Read More)




The influence of affluence: How to leverage the ‘Affluencers’

If you subscribe to even a handful of marketing and advertising publications and blogs, you’ve no doubt been seeing a lot of articles, listicles, how-tos and case studies lately about influencer marketing. That’s because influencer marketing is the fastest-growing online marketing channel — faster than paid search, affiliate marketing and even display advertising. There are many factors in how we’ve gotten here. (Read More)


How Bud Light made “Dilly Dilly” go viral

Wieden+Kennedy created a viral campaign for Bud Light with spots during college football and NFL games that coined the phrase, “Dilly Dilly.” Anheuser-Busch InBev Marketing Chief, Miguel Patricio, chats about the popularity of the ads, saying, “I went on Amazon. There were like ten different types of “Dilly Dilly” t-shirts. I said ‘Yes! That’s it!'” (Read More)


Instagram’s business profiles are being used by more than 25 million marketers

Instagram rolled out business profiles — the equivalent of Facebook Pages — in May 2016 to give companies a more commercial presence on the photo and video app. By converting an account to a business profile, companies can include a “contact us” button on their pages and view in-depth analytics about the organic posts and Stories they publish on the app, such as the number of impressions and unique reach posts received. (Read More)


Starbucks goes all out with promos this holiday season

Starbucks is launching a $1 million-plus campaign to drive traffic during the holiday season. During “Project Give Good,” the company will distribute $1 million in gift cards, automatically bump app users to Gold Status in its rewards program and offer a chance for one fan to win free coffee for life. (Read More)