AXW Weekly Update

December 01, 2017 | Vol. XL


This Season you can sleep inside the Coca-Cola Christmas Truck

For the first time ever, the beverage manufacturer is giving fans the chance to see inside the world-famous truck and enjoy the ultimate festive sleepover. The giant red lorry has travelled more than 730,000 miles in its seven-year history spreading Christmas cheer to countries all around the globe. Instead of being filled wall-to-wall with fizzy Coke, this year the lorry has been decked out like a festive living room and bedroom. (Read More)



Vikings’ chief operating officer knows no limits

Kevin Warren’s allies say he is qualified to run a franchise, or even the NFL itself. Warren’s goal is to own his own team. “He has groomed himself so much that he is prepared for anything,” said his wife, Greta.”He can go anywhere and do anything,” said Mike Slive, the former Southeastern Conference commissioner and a one-time law firm colleague. “I could see him in New York, at the NFL office at a very high level. But would Kevin leave? Kevin has this ability to be highly successful while keeping his family life in balance.” (Read More)



Cirrus Aviation Teams up with Sentient Jet to Expand Service

Cirrus Aviation Services has been invited to join forces with Sentient Jet, a world-class private jet charter brokerage with a global network of clients. The relationship builds on a pattern of dramatic growth for Cirrus Aviation and a history of aligning with like-minded partners who value safety and excellence in luxury private jet travel. As a Sentient -certified operator, Cirrus Aviation will bring a reputation for world-class service and Las Vegas-based hospitality to an expanded base of customers. (Read More)



BroadwayWorld Teams with Charity Network to Launch Charity Corner

The collaboration will bring to the forefront news about doing good and giving back, from Broadway to the broader entertainment industry. As part of the partnership, BroadwayWorld launched its “Charity Corner,” which features exclusive interviews with top talent and influencers, as well as news about the industry’s commitment to giving back. The section launches with more than 30 Broadway stars and notables sharing the causes that mean the most to them. (Read More)




Here Is Snapchat’s ‘Disruptive’ New Redesign

The new Snapchat design is apparently so incredibly simple that CEO Evan Spiegel had to write an op-ed and make a behind-the-scenes video to make sure we all really get it. Only a “small percentage of users” will get the update later on this week, a Snap spokesperson told Gizmodo, “with wider availability in the coming weeks.” What this actually means is that Snapchat now has fewer screens to swipe through. The app still lands on the camera, but now all of your friend-related stuff, like messages and photos and stories, live on one page. (Read More)


Agencies are obsessed with HQ Trivia

HQ Trivia, the free iOS app that offers live trivia games, has become a viral sensation in the past month, and advertising agencies, filled with competitive individuals, have fallen in love with the game. When HQ Trivia goes live during weekdays at 3 p.m. Eastern time, marketing professionals across the country gather in groups around someone’s smartphone, shouting answers to trivia questions on a range of topics, from science to sports to pop culture. All hope to win part of a jackpot that hundreds of thousands of people are competing for in real time. (Read More)