AXW Weekly Update

November 17, 2017 | Vol. XXXIX


Sheraton & Coke Team Up to Personalize Business Travel

Through November 17, friends and family of guests at Sheraton properties can send a personalized Coca-Cola bottle to be delivered to their guest room, free of charge. Coke, Diet Coke and Coke Zero Sugar are among the selections available for delivery. The bottles can be personalized with 18 character phrases, notes or hashtags. (Read More)



Dunkin’ Donuts’ Perks Week Presented By Masterpass

With the holiday season but days away, Dunkin’ Donuts, in partnership with Masterpass by Mastercard, today launched a new Perks Week, bringing five days of presents to its most loyal guests, including free beverages. All week long, new and existing members who reload their Perks enrolled DD Card using Masterpass, will receive $5 loaded directly onto their enrolled DD Card. (Read More)



The 3rd Annual Charitybuzz Entrepreneur Auction hosted by Marriott Hotels

Charitybuzz launched the 3rd annual Entrepreneur Auction this week, offering exclusive experiences with prominent leaders across industries, geographies and backgrounds. The Entrepreneur Auction is hosted by Marriott Hotels, and is part of the successful Charitybuzz Curates program, which has included themes like Hollywood, Broadway, Golf and Music. This year’s Entrepreneur Auction is also supported by media partner Worth. (Read More)



Sentient Jet and PinnacleCare Renew Partnership

Directional Aviation Company and the inventor of the Jet Card, and PinnacleCare, a private health advisory firm that guides clients through complex healthcare challenges and facilitates access to the country’s top doctors and hospitals, today announce plans to extend the partnership into its second year. The partnership, which launched in January 2017, provides Sentient Jet Cardholders with premier access to medical evacuation and expert healthcare advisory services whether at home or abroad. (Read More)




Yankees’ Aaron Judge signs deal to be Pepsi spokesperson

The New York Yankees outfielder, who is a virtual shoo-in American League Rookie of the Year Award, has signed a multi-year deal to be a national spokesperson for Pepsi. The relationship with Judge will manifest itself in all forms of media with the focus being on Opening Day next year. (Read More)


ESPN Launches ‘SportsCenter’ Snapchat Show Under Two-Year Deal

Under the two-year pact with Snap, the Disney-owned sports programmer is angling to reach a younger, mobile-centric demo with the “SportsCenter” offshoot, employing a new riff on the 38-year-old franchise’s format that combines news, highlights and hot takes from the day in sports. Each episode of the show, the first daily sports program on Snapchat, will be just 3-5 minutes long. (Read More)


How Spalding’s VP of Global Marketing is Remaking an Iconic Brand

It’s been a banner year for Spalding’s Kenyatta Bynoe. The company’s Vice President of Global Brand Marketing and Partnerships was named by Adweek as one of the Most Powerful Women in Sports, and recognized by Sports Business Journal as a 2017 Game Changer. When Kenyatta was promoted to VP of global brand marketing at Spalding, she was met with an empowering, yet daunting, mandate: Remake an iconic brand that had fallen behind in the spaces that were most relevant to young consumers. (Read More)


Hotel Room of the Future Puts the IoT in Marriott

Marriott International, the world’s biggest lodging company, is testing devices from Amazon and Apple at its Aloft hotel in Boston’s Seaport district “to determine which is best to let guests turn on lights, close drapes, control room temperature and change television channels via voice command.” It has also installed Netflix-ready televisions, allowing guests to access their personal Netflix accounts in another customer-driven test of personalization and connectivity. (Read More)


NBC Sports plans to stream 1,800 hours of Winter Olympics coverage

For the first time at the Winter Olympics, NBC’s broadcast feed will be live streamed every day. This will be the second time after the Rio Olympics that the NBC broadcast network feed will be included among the livestreams and simulcasts. NBC’s total coverage spans five networks, including NBC, NBCSN, USA, CNBC and the Olympic Channel. Livestreaming coverage will begin Feb. 7 at 7 p.m. Eastern time and will run through the following 19 days. (Read More)