AXW Weekly Update

October 27, 2017 | Vol. XXXVI


Coca-Cola looks to expand new, small brands and booze mixers

Coca-Cola, looking to adapt to people’s changing tastes, wants to expand new and smaller brands, including drinks that can be mixed with alcohol. The company said Wednesday that more people want to sip on beverages made in small batches, instead of mass-produced sodas. Knowing that, Coca-Cola recently bought Mexican sparkling water brand Topo Chico, which it said has a strong following in Texas. (Read More)



Minnesota Vikings Test the OTT Waters with Vikings Now App

The Vikings Entertainment Network already produces loads of content for web and social media, including three original programs actually designed for television: Vikings Connected, Beyond the Gridiron, and Vikings Gameplan. The app includes NFL Network segments and highlights and is free to download on Apple TV, Roku, and Amazon Fire TV. (Read More)




New York, Say Goodbye to the MetroCard

The Metropolitan Transportation Authority is phasing out its MetroCard in favor of something a lot more modern, like contactless payments via platforms such as Apple Pay. Starting late next year, passengers can do it the way Londoners already do — “by waving phones or certain kinds of credit or debit cards at the turnstiles in the subway or the fareboxes on buses.” The MTA will also release its own “tap card,” so that riders can then choose between using that and their own credit card or phone, hoping to completely get rid of the Metrocard by 2023. (Read More)


Formula 1 plans to launch in-house live streaming service in 2018

A big effort is being made to expand F1’s digital presence under new owners Liberty Media, and a live streaming service from races, plus other offerings in between events providing extra data and behind-the-scenes footage, are set to be rolled out for the start of next season. F1’s Commercial Chief Sean Bratches said “Our objective is to engage with the Netflix of the world, and create content that fans can consume, which is compelling and tells different stories about what is going on in F1.” (Read More)


Lord & Taylor Building, Icon of New York Retail, Will Become WeWork Headquarters

Lord & Taylor will rent out about a quarter of the building, where it will operate a pared-down department store. WeWork will use the rest of the building for its global headquarters and to lease shared office space to its customers. The redesign is expected to come after Christmas of 2018. (Read More)


Amazon launches in-home delivery service called Amazon Key

Amazon has announced a major new development in the way it delivers goods to customers’ houses. With Amazon Key, the e-commerce giant will allow Prime subscribers to request in-home deliveries, in addition to giving remote access to guests and visitors without anyone having to leave a key under the doormat. The service actually works in conjunction with a new product from Amazon called Amazon Cloud Cam, which is essentially a $120 home security camera. (Read More)


SeatGeek signs up Facebook as Primary Ticketing Distributor

Ticketing platform SeatGeek has signed Facebook up as a distribution partner, allowing sports fans and gig-goers to buy tickets directly through the world’s biggest social network. Though SeatGeek is better known as an aggregator and secondary ticketing marketplace for resellers, the company announced last year that it would begin to target rightsholders with a new primary ticketing platform. (Read More)