AXW Weekly Update

October 20, 2017 | Vol. XXXV


Coke and Adobe crowdsource design ideas for the 2020 Special Olympics

the brand announced a collaboration with Adobe for a new crowdsourcing campaign called “Coke x Adobe x You,” in which Coca-Cola is calling for designers to create their own Special Olympic-themed designs using its brand images and Adobe’s suite of editing apps. The campaign is a way to generate early interest in the games, but it is also the first-time Coca-Cola, which is a founding partner of the Special Olympics, is asking the global community to capture the identity of the games. (Read More)



Dunkin’ runs Halloween costume contest through Instagram

The brand is running a Halloween costume contest on Instagram which will feature the winner on the Dunkin’ Donuts Times Square Billboard in New York City, along with giving away a $2,500 prize and a year’s supply of coffee. Through Halloween, people can post their Dunkin’ Donuts-themed costumes to Instagram using the #DDHalloweenContest tag to enter. (Read More)



Flexjet Acquires Its First Gulfstream G650 Aircraft

Flexjet’s first G650 is the eighth Gulfstream aircraft (out of a total order of 50) to join the company’s fleet. Flexjet previously took delivery of seven G450s and will take delivery of its first G500, the successor to Gulfstream’s G450, during the first quarter of 2018. The company anticipated taking acquisition of the second of six total G650s the following week, all of which will bolster Flexjet’s Red Label program, an elite collection of aircraft five years old or newer that feature dedicated flight crews. (Read More)



Game of Thrones star leads Skol chant at Vikings-Packers game

He’s the second strongest man in the world. He plays a character called “The Mountain.” And his presence was felt at U.S. Bank Stadium this past Sunday. Game of Thrones star Thor Bjornsson lead the Skol Chant and sounded the ghallahorn as the Minnesota Vikings faced off against the Green Bay Packers. (Read More)




PepsiCo among brands embracing Amazon Prime’s NFL ad deals

Advertisers such as Gillette, Sling TV, PepsiCo, Showtime and Hyundai have invested in ads during Amazon Prime’s NFL game streaming, drawn to its affluent audience and the ability to measure whether ads influence sales on the digital giant’s platform. Amazon reports that ad inventory has sold out, with packages sold for $2.8 million, although sources say some deals were sold for $1 million less. (Read More)