AXW Weekly Update

October 06, 2017 | Vol. XXXIII


Coca-Cola to acquire premium bottled water brand Topo Chico

Coca-Cola North America will acquire the premium sparkling water brand Topo Chico, expanding its range of bottled water brands in the US. Topo Chico will help Coca-Cola better target a slice of the premium sparkling water category, which is growing in double digits. The brand is particularly popular in Texas, where it’s a category leader, and the state accounts for approximately 70% of the brand’s US sales. (Read More)


Coca-Cola overhauls Schweppes in bid to ‘future proof’ the business

Coca-Cola is investing heavily in its Schweppes brand as it looks to tap into growing consumer demand for “quality” mixers and fight off newer competitors such as Fever-Tree. The investment, its biggest in the UK in more than 200 years, aims to give the brand “a new beginning” as part of a 15-month campaign (Read More).



On National Coffee Day, Dunkin’ Donuts Introduces … a Beer?

The doughnut chain, which is known equally well for its coffee offerings, has partnered with Catawba Brewing Company to create Dunkin’ Punkin’ Brown Ale, a cold-brew, pumpkin flavored beer that uses Dunkin’s flavoring ingredients. This is the first-time Dunkin’ Donuts has collaborated with a brewery. Sadly, Dunkin’ Punkin’ won’t be sold in Dunkin’ Donuts stores. Catawba is serving it exclusively in its four North Carolina tasting rooms on National Coffee Day. (Read More)




Amazon Is Testing Its Own Delivery Service to Rival FedEx and UPS Inc. is experimenting with a new delivery service intended to make more products available for free two-day delivery and relieve overcrowding in its warehouses, according to two people familiar with the plan, which will push the online retailer deeper into functions handled by longtime partners United Parcel Service Inc. and FedEx Corp. Amazon will oversee pickup of packages from warehouses of third-party merchants selling goods on and their delivery to customers’ homes, the people said – work that is now often handled by UPS and FedEx. (Read More)


Google will have pop-up ‘Donut Shops’ with free Google Home Minis

The Google Home Mini is finally official, and you can buy one from the Google Store today. But free things are always better than things that cost money. Since the Home Mini is roughly the size of a donut, Google has set up a few Donut Shops around the United States (and one in Canada) giving them away. If you visit one of these pop-up shops, Google says you either get two donuts or a Home Mini. (Read More)


Devils Will Invest in a Women’s Hockey Franchise

The New Jersey Devils will become the first NHL team to hold an ownership stake in a women’s professional hockey franchise, agreeing to a three-year partnership with the Riveters of the National Women’s Hockey League. The deal is expected to be announced Thursday. The Devils’ investment includes providing rent-free facilities for Riveters games and practices in Newark, and assisting in sponsorships, ticket sales and marketing. The teams declined to discuss the financial terms of the partnership. (Read More)