AXW Weekly Update

September 29, 2017 | Vol. XXXII


Coca-Cola is the World’s 4th Most Valuable Brand

Coca-Cola’s $69.7 billion brand value makes the company No. 4 on the list of most valuable global brands, behind Apple, Google and Microsoft, according to the Best Global Brands report. Although coffee chain Starbucks fell short of the top 10, the company was one of the top movers, with a brand value that jumped 16% over the past year. (Read More)



Dunkin’ Donuts Beverages Now Available for Amtrak Travelers

Per the agreement, Dunkin’ Donuts’ hot coffee was offered to 3.4 million annual customers on Amtrak’s high-speed train – Acela Express. The partnership has now been expanded to offer Dunkin’ Donuts Original Blend and Dunkin’ Decaf hot coffee on Amtrak Northeast Regional trains as well. This will make Dunkin’ Donuts’ signature beverage line available to a combined 12 million customers travelling on the trains each year. (Read More)




Amazon will deliver Chipotle, Chili’s, and your other fast-casual favorites

The Whole Foods owner just partnered with Olo, a restaurant software system used by many popular fast-casual eateries. The partnership means that most restaurants using the Olo system will now be available for delivery on Amazon Restaurants. These are the kinds of places you can usually only order from on Postmates: fast-casual restaurants that don’t offer their own delivery. Such as Chipotle, Applebee’s, Sweetgreen, Shake Shack, Chili’s, Red Robin, Noodles & Company, and Jamba Juice. (Read More)


MLBAM Building Augmented Reality into App Through Partnership With Apple

MLBAM was “part of Apple’s special event this month unveiling the iPhone 8, 8 Plus and X.” That event “outlined work developers such as MLBAM are doing with ARKit, a new Apple developer capability within the iOS 11 platform enabling augmented reality experiences on the iPhone and iPad. At Bat mobile application in which pointing the iPhone or iPad at a particular player would automatically generate statistics and biographical information. (Read More)


Gatorade Announces First Scripted Series

In a six-episode series called Versus, the series will feature girl lacrosse players, with the hope of creating a compelling story and supporting young women in sports. During the session, titled “Creating Content to Inspire a Generation,” Kenny Mitchell, head of consumer engagement at Gatorade, brought attention to the company’s research and the statistic that girls, ages 7-18, quit sports at a rate of 1.4 times compared with boys the same age. (Read More)