AXW Weekly Update

September 15, 2017 | Vol. XXX


Most growth dollars in beverages are still going to come from sparkling

Despite declining soda consumption and sugar sweetened beverage taxes going into effect across the US, Coca-Cola saw its soda revenue rise 4% in 2016 thanks to smaller packaging. Smaller pack sizes of Coca-Cola’s sparkling portfolio including its mini cans have increased in retail sales value from 10% to 15% over the past six years. Conversely, the larger packaging including its 2-liter bottles have fallen. (Read More)



Gen Z Guru hired as consultant for the Minnesota Vikings

Jonah Stillman, an 18-year-old Minnesota resident, just co-authored a book and landed a consulting gig with the Minnesota Vikings. Stillman will help the Vikings understand and connect with Generation Z – which marketers generally define as people born 1995 and later. Stillman stated “Our hunt for more authentic communication also means we are looking for the most authentic way to communicate with our peers, co-workers, and bosses.” (Read More)




Why LA 2028 will be the first truly digital Olympic Games

Casey Wasserman, the founder and chief executive of the Los Angeles based talent agency Wasserman Media Group was tasked by LA Mayor Eric Garcetti to lead the successful bid for the 2028 Olympics. In 2028 Wasserman predicts many of today’s nascent digital technologies — from augmented reality to artificial intelligence to self-driving cars to fully functioning smart cities — might already have become realities. Wasserman – a significant angel investor in tech and entertainment startups – predicts that digital technology will be central to the LA 2028 games. (Read More)


Warriors sign jersey patch advertising deal with Rakuten

The Golden State Warriors signed the largest of the NBA advertising patch deals, selling the space on its jersey for the next three years to Japanese tech company Rakuten. The deal is worth $20 million a year, nearly doubling the second-highest deal signed by the Cleveland Cavaliers. Rakuten, which owns cash-back site Ebates, messaging app Viber and e-book brand Kobo, has ratcheted up its sponsorship spend of late. In July, its name started appearing on FC Barcelona’s kit in a deal worth $235 million over four years. (Read More)