Small but mighty is how Caryn has often been described. At a whopping 5 feet tall, Caryn’s height hasn’t stopped her from standing amongst some of the sports and entertainments biggest names. A passion for all things sports, entertainment and culture is what drove her to do be a force in the industry. Caryn’s husband Brandon has always said she has golden taste, so after 15 years of managing global brands portfolios she has found a home at AXW. Caryn spent the past 12 years of her career at Endeavor, where she was Vice President within the Endeavor Global Marketing group. She oversaw and managed Marriott Hotels business, executing and managing all global partnerships for the world renowned loyalty program, Starwood Preferred Guest. Throughout her tenure with Endeavor, Caryn was part of a team who developed global strategic platforms for brands including Chobani, Kraft, Amway, Scotts, KPMG, Staples and Santander. Development of these platforms has allowed her to work across all major sports and entertainment platforms including MLB, NFL, NASCAR, MLS, NHL, Live Nation, AEG and more.
Caryn is a graduate of the School of Journalism and Marketing at the University of Wisconsin – Madison. She has a passion for all things Wisconsin Badgers, NY Yankees and food. Her two little boys, Luke (5) and Chase (2) keep her on her toes on a day to day basis, and more than anything she enjoys spending time with her family. She and her husband both work in the same industry and met during a happy hour between their two companies. The rest is history as they say!