AXW Weekly Update

August 04, 2017 | Vol. XXV


Kith & Coca-Cola Team Up For A Summertime Collaboration

Kith teamed up with Coca-Cola for a line of products that capture the iconic brand in a new way just for the warm summer months. The Kith X Coca-Cola collection consists of a men’s and women’s apparel that put a new riff on the legendary red and white Coca-Cola logo. The Kith name and Coca-Cola’s graphic identity come together on limited edition bottles, hoodies, t-shirts, shorts, swim trunks, and a selection of warm weather gear that includes slides, beach towels, pool floats, ice cube trays and more. (Read More)




Dunkin’ Donuts Might Be Changing Its Name

Dunkin’ is thinking about dumping “Donuts” from its name. A new location of the chain in Pasadena, California, will be simply called Dunkin’, a move that parent company Dunkin’ Brands Inc. calls a test. The Canton, Massachusetts-based company said Thursday that a few other stores will get the one-name treatment too. (Read More)




NBA D League Officially Transitions to NBA G League

Gatorade has always played a role as a marketing partner since the inception of the NBA D league in 2001-02. However presently they have escalated their involvement as part of a multi-year expanded partnership announced by the NBA and Gatorade, which makes Gatorade the entitlement sponsor and officially changing the name of the NBA D-League to the NBA G-League. The NBA G-League will also collaborate with the Gatorade Sports Science Institute on programs to enhance player sports performance and recovery. (Read More)


Starbucks Steps Up Focus on Digital Partnerships Amid Store Closures

Starbucks is looking to expand its online relationship with consumers by forming closer partnerships with digital giants, as it predicts more store closures. One way it is looking to “accelerate the pace of transformation” is by focusing on partnerships with digital tech companies. This could lead, however, to further store closures. Starbucks is planning to close all 379 Teavana stores in the US due to “underperformance”. (Read More)


 Amazon outbids Sky to win exclusive ATP tour tennis rights

Amazon has aced Sky, whose five-year contract ends in 2018, with a bid thought to be worth as much as £10m a year. The deal will make Amazon Prime Video the home for practically all top-flight men’s tennis other than the four grand slam tournaments. The contract covers the ATP World Tour Masters 1000 and Masters 500 events from around the world, including tournaments in Monte Carlo, Madrid, Paris, Miami, Indian Wells and Shanghai. (Read More)