AXW Weekly Update

JULY 14, 2017 | Vol. XXII


Coke Made More Than 1,000 Songs Featuring People’s Names

Coke is getting personal with its newest jingles — all 1,000-plus of them. In a musical twist on its “Share-a-Coke” campaign, the soda brand has recorded unique songs featuring the first and last names displayed on its bottles now in stores. That translates to more than 1,000 songs, featuring names ranging from Alyssa to Habib. (Read More)


Coca-Cola extends longtime deal with Detroit Red Wings

Coca-Cola extended its longstanding deal with Olympia Entertainment, becoming a Landmark-level partner at the new Little Caesars Arena when it opens in September. The deal includes the Red Wings, Fox Theatre and Hockeytown Cafe, which are all under the Ilitch family’s ownership umbrella. Coke will also be the presenting sponsor of the augmented reality activation called “Coca-Cola Fan Experience” on the lower level concourse where fans will be projected on a video wall alongside Red Wings players. (Read More)



Forbes: Minnesota Vikings one of NFL’s top gainers

After moving into U.S. Bank Stadium last year, the Minnesota Vikings posted one of the biggest year-to-year gains among NFL franchise values, according to Forbes’ annual ranking of the top 50 franchises. The Vikings ranked 30th overall among sports franchise values and 17th among the 29 NFL teams that made the Forbes’ top 50. Last year, the Vikings ranked 39th overall and 18th among NFL teams. (Read More)



PFL Hires Fox Sports Veteran George Greenberg

The PFL, which is trying to land a bigger punch in the mixed-martial arts world, has hired veteran TV sports executive George Greenberg to oversee broadcast production. The PFL also has hired Will Blair, formerly senior VP of partnership development at WME/IMG, as EVP of sponsorship and revenue partnerships. “As the Professional Fighters League charges ahead toward our January debut, we are adding elite leadership to our already outstanding staff,” said Carlos Silva, president of business operations and event production. (Read More)



New Exclusive Benefits and Partnerships for “Timbers Collection” Members

Timbers Resorts, one of the largest independent developers and operators of private boutique resorts and residence clubs in the world, has announced six highly anticipated additions to its current benefits program, exclusively available to members of the Timbers Collection. Partnerships with some of the most recognized travel and lifestyle partners in the world will further enhance the Timbers Resorts ownership experience, whether it involves getting to and from a Timbers Resorts property, white glove ski and golf services or tailored medical care through a private concierge service. (Read More)




Wimbledon in Style for Marketers, Bringing a Reverent Hush to Their Ads

While Wimbledon keeps up with technological and commercial demands, its commitment to maintaining the atmosphere of “tennis in an English garden” directs all decision making. That includes not just the meticulous cultivation of the purple and white flowers that line the lanes of the grounds of the All England Lawn Tennis Club, but also how the tournament is wired for the wider world and how its commercial partners advertise themselves. (Read More)


Amazon Prime Day turns out to be a massive success

Tuesday’s Prime Day bonanza was the global sales monolith’s “biggest day ever,” beating out last year’s event and reinforcing it as a de facto new shopping holiday. The company said sales soared 60% over 2016’s event, and even beat out Black Friday and Cyber Monday. Limited to its Prime members, Amazon sold 2 million toys, 1 million pairs of shoes, and 90,000 televisions. This year’s top sellers included the Echo Dot, Instant Pot pressure cooker, and a 23andMe DNA test. (Read More)