AXW Weekly Update

June 09, 2017 | Vol. XVIII


Coke Zero Scrapped as it launches brand new drink

Coke No Sugar is set to be released as the company’s latest sugar-free drink. Australia and New Zealand will be the first countries to try the new product. It joins 1982’s Diet Coke, 2006’s Coke Zero and this year’s rebranded Coke with Stevia, on the increasingly crowded sugar-free cola shelves. Initially, both Coke No Sugar and Coke Zero will be available on shelves but the plan is to eventually phase out the older product. (Read More)



Dunkin’ Donuts taps the Power of emojis

Dunkin’ Donuts is leveraging emojis and stickers to become part of mobile messaging conversations where its brand can play a relevant role. Nick Dunham, Director of Media at Dunkin’ Donuts, discussed this subject at the 2017 South by Southwest (SXSW) Conference in Austin, Texas. He also suggested its stickers and emoji keyboard – which feature symbols ranging from cups of coffee to baked goods – could serve a useful purpose for brand fans, who are often “ritual driven” and “on-the-go”. (Read More)



Genesis G90 Luxury Car Sets New Record in Satisfaction Research

Hyundai, the top Korean manufacturer, launched its Genesis brand in late 2015 and followed on with the 2017 Genesis G90 Luxury Car in 2016. Owners of the new Genesis G90 have rated their satisfaction with their car. Their ratings have the G90 achieving the all-time highest score in Auto Pacific’s 2017 Vehicle Satisfaction Award research. Hyundai has established a new benchmark with the Genesis G90 in its first year out. (Read More)



First PFL Event Taking Place This Month

Say goodbye to the World Series off Fighting and hello to the Professional Fighters League because the inaugural PFL event is set for June 30. This is going to be one of four PFL events scheduled to take place by the end of the year, but the fights on these cards will not be “league fights,” but instead will determine rankings for who makes it into the first ever season. The first ever PFL card is going to be headlined by a welterweight division fight as the final WSOF Welterweight Champion in Jon Fitch takes on Brian Foster. (Read More)




NFL Lifts Spirits with Relaxation of alcohol advertising ban

The National Football League (NFL) has amended its advertising policy to allow TV commercials for distilled spirits to be aired during the upcoming 2017 season. Under revised guidelines the league will permit up to four 30 second spots promoting strong alcohol per match, with no more than two adverts allowed in any one quarter or during the half-time break. The move will affect all four of the NFL’s television partners; ESPN, Fox, CBS and NBC. (Read More)


Marketers Are Searching for Instagram Services 12X More Than Snapchat’s

According to Fiverr, queries for Instagram services outpace those for Snapchat by more than 12 times. A big reason for this is the variety of advertising features Instagram provides. In recent years Snapchat has only offered ad services for clients with big budgets. Snapchat recently announced that in June it’s offering ad services for businesses of all sizes. (Read More)


PepsiCo’s LIFEWTR Unveils Women-Focused Design Series

To help advance opportunity for women in the arts, LIFEWTR is featuring bold and abstract designs from all female artists on its Series 2 bottle labels. With roughly 20 million bottle labels expected to hit store shelves over the next several months, these passionate artists will have a platform to be discovered. Released in a series of three, LIFEWTR labels change several times a year and each series supports a culturally relevant theme. Series 2 will focus on elevating women in the arts while Series 1 featured designs from emerging artists in the public art space. (Read More)