AXW Weekly Update

May 26, 2017 | Vol. XVI


Why Coca-Cola Is Being Negatively Affected By e-Commerce Growth

Retail stores, supermarkets, and vending machines at mall food courts are important distribution channels for Coca-Cola, and as consumers move away from shopping at brick and mortar stores, preferring the convenience of online shopping, these channels are being impacted adversely. One of the key priorities for Coca-Cola is to adapt to the changing retail landscape and use technology in its favor. The company recently started using Google technology in U.S. grocery stores to deliver personalized advertisements on customers’ smartphones. (Read More)



Win the Morning with Masterpass and Dunkin’ Donuts

To ensure coffee lovers get their morning started right, Dunkin’ Donuts now accepts Masterpass by MasterCard so guests can quickly and easily purchase and reload virtual Dunkin’ Donuts cards on and the Dunkin’ Mobile App. Dunkin’ Donuts guests can enroll their virtual DD card in the DD Perks® Rewards Program and earn points toward free Dunkin’ Donuts beverages for every purchase they make at participating Dunkin’ Donuts locations. (Read More)



New England Motor Press Association’s Best Luxury Winter Vehicle

The New England Motor Press Association (NEMPA) has recognized the 2017 Genesis G90 as a winner of the Best Luxury Winter Vehicle Award. NEMPA members evaluated numerous vehicles during the winter months to determine which ones offer the best winter driving in the New England region. The chosen vehicles provide winter-specific features/options and a safe and enjoyable ride in harsh driving conditions. (Read More)




Snapchat Tries to Reinvent TV For Mobile Millennials

Snap has been experimenting with short-form video “shows” for some time now, including some one-off projects related to Saturday Night Live as part of a deal with NBC Universal, which recently invested $500 million in the company. But now Snap seems to be making a major effort to roll out the strategy. Late-night talk show host James Corden has signed up to do a show for the app that involves a talent search for the next great late-night host, and comedian Conan O’Brien is producing an animated comedy show. NBC, meanwhile, is slated to deliver a daily news show for Snap later this year. (Read More)


Facebook recruits its top publishers for exclusive shows

The social media giant has signed deals with Condé Nast, Mashable and Refinery29 to produce original and exclusive video shows, according to sources. These companies join a list that includes BuzzFeed, Vox Media, Attn and Group Nine Media, according to a Reuters report from yesterday. Many of these companies are also being paid by Facebook to produce live and on-demand video for the news feed every month. Budgets for Facebook originals are in the $250,000-per-episode range. (Read More)


A Marketer Cheat-Sheet for the State of Influencer Marketing

Influencer marketing continues to grow and social stars are putting more focus on Instagram as a platform specifically, according to agency executives. For brands that are investing in influencer marketing, they must change their mindset — many marketers want to use social stars to drive sales at scale but influencer marketing is not designed for that. (Read More)