AXW Weekly Update

May 05, 2017 | Vol. XIII


Coca-Cola rolls out soda with fiber but do people want ‘healthy’ soft drinks?

The soda giant is now selling a sugar-free, calorie-free cola with added fiber. Though only available in Japan currently, Business Insider reports that the company spent over 10 years developing the sparkling Metamucil-inspired beverage: Coca-Cola Plus. It contains five grams of fiber, which accounts for about a fifth of one’s recommended daily needs. “We’re looking to add functional beverages,” Coke’s president and CEO James Quincy. (Read More)


As Coca-Cola Changes CEOs, New Challenges Await the Brand

James Quincey becomes the new CEO at the Coca-Cola Company May 1. As he replaces Muhtar Kent, he faces a myriad of challenges. Quincey understands he need to invest in a broad portfolio of products beyond sparkling beverages. The company is now focusing on low- and no-calorie products. That product mix is expected to focus on coffee, teas, juice and water drinks. (Read More)



Waze Goes Dunkin’ With New Order Ahead Option

Waze offers an order-ahead option that lets Waze users find a Dunkin’ Donuts location in the general vicinity, place an order, and then pick up said order from the location selected. Waze is a real-time navigation app that lets users share important information about construction and other matters. (Read More)


Dunkin’ Donuts plans to streamline menus

In February, 300 Dunkin’ Donuts stores took part in streamlined menu tests. By potentially simplifying team member’s jobs in the future, Dunkin is optimistic that the in-store experience would advance beyond what competitors offer. Dunkin’ Donuts cold brew coffee was a standout and the chain launched its first ready-to-drink line of coffee in the first quarter that will be sold in Dunkin’ Donuts units as well as in supermarkets and drug stores. (Read More)



Kentucky Derby Presents an Attractive Opportunity For Luxury Brands

Sentient Jet, the Preferred Private Aviation Partner of the Derby, Kentucky Oaks, and Churchill Downs, the relationship allows access to high-net worth individuals and business executives. Bobby Flay will prepare a southern-inspired, Kentucky-influenced menu for Sentient Jet’s Derby Day Breakfast and a special bourbon cocktail. Sentient also expands its service during the Derby with its Derby Air service, which allows non-cardholders to book travel without a commitment to its Jet Card program. (Read More)




Companies spending big on TV and digital ads during the NFL draft

Philadelphia is projected to receive an estimated $115 million in media exposure over the three-day live telecast – equivalent to the $114.7 million ad value that Chicago got in both 2015 and 2016 from hosting the draft. Among those that made a huge investment in ads on and the NFL Network are Hyundai, Verizon, Lexus, Anheuser-Busch, Marriott, Ford, Nationwide, Bridgestone, P&G, the Marine Corps, KFC, and New Era. (Read More)


Monster Beverage Plans to Steal Female Starbucks Frappuccino Drinkers

Drinkers of Monster’s beverages tend to skew male, but the energy drink company is going after female consumers with new products designed to compete with Starbucks’ Frappuccino. Monster plans to “introduce products that are less formidable, less intimidating,” Chairman and CEO Rodney Sacks. Monster also plans to finally launch an enhanced water, Hydro, due to its more drinkable and broader appeal. (Read More)


Twitter Teams Up with Bloomberg for Streaming News

Twitter is joining forces with the global financial news outlet to create a service that will stream news produced solely for Twitter 24 hours a day, seven days a week. The channel, which has yet to be named and is expected to begin operating this fall, won’t simply rebroadcast footage from Bloomberg’s existing television operation, but will be made up of live news reporting from the news outlet’s bureaus around the world, as well as a curated and verified mix of video posted on Twitter by the social-media platform’s users. (Read More)


ESPN is still the king of sports TV and it is not even close

According to the latest estimates, ESPN has lost 12 million subscribers in the last six years, a drop of about 12%. However, most of those subscribers were not ESPN viewers. This is evidenced by the amount ESPN charges cable and satellite providers per customer, up to $7.21 each month for ESPN alone, five times more than any other cable network. ESPN is pulling in $7.57 billion annually from cable and satellite subscribers — whether they watch ESPN or not — just for their main network, and nearly $6.5 billion more than any other sports cable network. (Read More)


PepsiCo Promotes ‘Lemon Lemon’ with Pop-Up Picnics

PepsiCo is diversifying its beverage portfolio beyond the pillars of Pepsi and Diet Pepsi as consumers increasingly prefer variety to whet their palates, and hesitate about the sugar and calories in traditional carbonated soft drinks. The company is spreading the word by hosting a series of picnics in Paris, New York and Toronto. Each local pop-up picnic will offer music, food, refreshment, “real-life connections” and a chance to sample LEMON LEMON. (Read More)