AXW Weekly Update

April 28, 2017 | Vol. XII


Coca-Cola Is Cutting 1,200 Jobs as Growth Stalls

The soda giant said it would trim the jobs beginning in the second half of 2017 and carrying into 2018 as it tries to become faster and more agile. Overall, the soda manufacturer said it would expand the company’s current cost-savings program by $800 million to $3.8 billion. James Quincey, CEO of Coke, said the company aims to re-invest “at least half of the savings,” though Coke is still finalizing a complete plan for how it will use all the savings beyond simply saying it would create value for shareholders. (Read More)



PrimeSport, Official Ticket Exchange Partner for 2017 PGA Championship

The PGA of America and PrimeSport, the leading sports travel and event management company, launched the Official Ticket Exchange. Through the PGA of America, PrimeSport will offer the only secure and approved marketplace for those who purchased tickets to resell through the PGA Championship Official Ticket Exchange found at (Read More)



Havas London wins Rolls-Royce business

Rolls-Royce has chosen Havas London to handle its integrated advertising account. The agency will oversee creative, digital and direct activity and help the brand launch global campaigns. Havas will work with Rolls-Royce on a project basis. Engine picked up Rolls-Royce’s integrated business in 2013 but the relationship ended last year. (Read More)



Win the ‘Ultimate Tony Awards Experience’ with Prizeo Sweepstakes

Beginning today, with just a $10 donation at, fans will receive 100 entries for the chance to win the Ultimate Tony Awards Experience on Sunday, June 11-two VIP tickets to the dress rehearsal and the Tony Awards at Radio City Music Hall, two tickets to the Tony Awards Gala, the chance to walk the red carpet, roundtrip airfare for two, and two-night hotel accommodations at the Sofitel New York. (Read More)




5 Marketing Tactics from Starbuck’s Unicorn Frappuccino Launch

The Unicorn Frappuccino was inspired by unicorn-themed food and drinks trending on social media, including unicorn emojis on Facebook, and even a unicorn filter on Snapchat. It’s human nature to be drawn to something that has magical powers, and with Apple’s recent launch of a wildly popular Unicorn emoji, the obsession from the 1980s is back. For months, fans of the fictional creature have been sharing unicorn themed food and drink across Facebook, Twitter and Instagram. (Read More)


Snapchat Spends $7.7 Million on Protection from Facebook

In what might be one of the best ways to protect itself from the looming shadow of Facebook, Snapchat has reportedly purchased the patent for geofilters from a smaller start-up. In an email sent to the shareholders of Mobli, obtained by TechCrunch, the company announced that it had sold the patent to Snapchat for a whopping $7.7 million. Compare the patent’s price tag to Snapchat’s total $25 billion value, and it starts to look more like a bargain — less than $8 million to protect one of its app’s core features. (Read More)


This Doritos Bag Plays the ‘Guardians of the Galaxy 2’ Soundtrack

Frito-Lay chips brand has teamed up with Marvel’s “Guardians of the Galaxy” to promote its upcoming sequel by creating a bag of chips that plays the film’s soundtrack … on a cassette player. The custom-made packaging features a built-in cassette deck that will deliver the tunes. Doritos will be selling a limited number of the bags on beginning on August 28. (Read More)


Instagram’s growth speeds up as it hits 700 million users

Instagram has doubled its user base to 700 million monthly actives in two years, fueled by Stories, web signup, and better onboarding on low-end Android phones. Instagram’s growth rate is speeding up. It took just four months to add the last 100 million users since hitting 600 million in December, while it took 6 months to go from 500 million to 600 million. (Read More)


If ESPN can’t make it, who can? The age of media austerity

ESPN reportedly laid off about 100 employees — predominantly reporters and on-air talent — as the company combats declining subscriber fees and escalating sports rights costs. This comes more than a year after ESPN laid off 300 employees who worked behind the scenes. In the past year, ESPN has made significant investments in digital. “SportsCenter,” its flagship show, has been producing more digital-only content and is one of the top video accounts on Instagram. (Read More)