AXW Weekly Update

April 21, 2017 | Vol. XI


Why Coke Is Adding Last Names to ‘Share a Coke’

Coke has been trying to get on a first-name basis with consumers since launching its “Share a Coke” packaging play in the U.S. in 2014. Starting this summer, the brand will get even more personal by adding last names to the mix. Some labels will include surnames like Johnson, Smith or Lopez, while others will carry monikers like Chris, Sarah or Matt. (Read More)



Amtrak Now Runs on Dunkin’

Amtrak and Canton-based Dunkin’ Donuts is expected to announce on Wednesday that they would offer Dunkin’ coffee on board Amtrak Acela Express high-speed trains throughout the Northeast Corridor. With the new agreement, Dunkin’ Donuts’ signature hot coffee will now available to the 3.4 million customers who ride Acela Express trains each year. (Read More)


Dunkin’ Donuts partnering with Oreo on new flavored cookies

One of New England’s most popular coffee and doughnut stores is partnering with Oreo to create a limited-edition cookie. Oreo brand representatives confirmed that Dunkin’ Donuts is partnering with the cookie company to create mocha-flavored Oreos. The mocha-flavored cookies will be a limited-edition coming out this summer. (Read More)



The Wealth Effect: Luxury Car Sales Are Up

What appears to be economic euphoria among the nation’s wealthy, sales of the most expensive of cars, such as Ferrari, Bentley, Rolls-Royce and Maserati are through the roof! Since the presidential election in November, sales rose an average of 18% through January. Rolls-Royce, with prices starting around $250,000, has seen a 42% jump in sales to nearly 300 vehicles. (Read More)



Todd Wagner: Click with potential donors or else

Today, a staggeringly low 6 percent of giving is done online. “Digital is 20 times more efficient per person hour in raising money,” says CEO Todd Wagner.” We’re going to put real statistics behind this.” If you want to reach millennials, you’ve got to become part of their digital landscape, he says. And hiring one person to handle Tweets, posts and emails to come to the forefront does not make an online strategy. (Read More)




JetSmarter is Giving Away Free Seats to Bumped United Customers

JetSmarter is offering free—as in no cost—seats on their jets for anyone who can prove they’ve been bumped from a United Airlines flight. This offer will extend through the end of April, giving travelers the chance to redeem their dreadful experiences (particularly after this past week). Getting to ride on a private jet makes the deal even sweeter. (Read More)


Packaging, not product, is at the core of PepsiCo’s LIFEWTR

LIFEWTR, a purified water pH-balanced with electrolytes, is packaged in a sleek PET bottle in two sizes decorated with labels that feature the work of emerging artists involved in mediums such as graphic design, street art, and photography. “We believe the biggest equity of this brand is the label,” says Seth Kaufman, Chief Marketing Officer of PepsiCo North America Beverages. “LIFEWTR has a beautiful piece of art on it. We think it will connect with consumers in a more inspirational way.” (Read More)


Instagram Influencer Market Expected to Double By 2019

With traditional TV advertising declining, more companies are opting for different marketing strategies, and influencer marketing has become one of the hottest trends. According to a report from MediaKix, influencer marketing is one of the fastest growing advertising categories in advertising, projected to be a 5 billion–10 billion industry by 2020, with Instagram serving as the leading platform. The average follower size for accounts posting sponsored content was 32,000. (Read More)


Scale matters: Advertisers are opting for Instagram over Snapchat

Instagram is mimicking Snapchat, and Snapchat is feeling the pain. Eight months since Instagram rolled out its Stories feature and just over a month since it launched ads on it widely, it has already surpassed Snapchat. The feature not only has more people using it daily (200 million versus Snapchat’s last reported 156 million) but is also increasingly attracting more ad dollars. Since Instagram Stories launched in August, Snapchat’s growth has fallen 82 percent, according to TechCrunch. (Read More)


Propel Launches New Campaign with Jessie J and Fitness Classes

Propel Electrolyte Water will host a series of workout events for consumers in cities across the United States beginning May 16 in Miami and ending with a two-day festival in Los Angeles in mid-August. The events are known as Propel Co:Labs because they are a collaboration between the brand and fitness instructors in each of the host cities. (Read More)