AXW Weekly Update

April 14, 2017 | Vol. X


Why Coke Tapped Jennifer Aniston for New smartwater Ads

The top-selling premium-priced water brand in the United States. This spring, Coca-Cola will unveil a new ad campaign starring actress Jennifer Aniston, who has served as a longstanding brand ambassador and has starred in smartwater ads in the past. The campaign—which will run in print magazines, on digital and social platforms, but not on television—focuses on the brand’s purity and clean taste. (Read More)


Coca-Cola Is Transforming Into a ‘Total Beverage Company’

Coca-Cola is reducing sugar in 500 drinks and building out other beverages. With consumers increasingly bypassing sugary soda in favor of healthier drinks, the megabrand’s incoming CEO James Quincey has mapped a new business strategy, and the company has streamlined its marketing message by adopting a global template for advertising its flagship Coca-Cola products. (Read More)



Hyundai unveils all-new Genesis concept SUV in New York

The GV80 fuel-cell concept SUV is the first SUV model revealed by Hyundai Motor, on Wednesday, under the independent Genesis brand. The Genesis lineup is currently composed of two models: the G80 full-size and G90 upper large-size sedans. The GV80 Concept is the brand’s first interpretation of a versatile luxury SUV and utilizes the latest plug-in hydrogen fuel cell technology to combine eco-performance and capability. (Read More)



The Second House of Rolls-Royce Short Film Receives Public Premiere

The Home of Rolls-Royce in Goodwood, West Sussex, is the subject of the second chapter in a series of short films. In the film the world is introduced to Rolls-Royce’s global center of luxury excellence, a place where artisans practice the art of true luxury. Academy Award-winning actress Kate Winslet once again becomes the voice of the Spirit of Ecstasy, leading us on a journey to a place where colorists and sculptors, designers and engineers collaborate under one roof, with a single objective… to deliver perfection. (Read More)


One-of-a-Kind Rolls-Royce Dawn Draws on the Beauty of California’s Deserts

This spring, wildflowers have painted Southern California’s high desert regions with an almost unprecedented palette of vibrant hues, a seasonal masterwork that has been mirrored by an automotive equivalent, the Rolls-Royce Dawn—Palm Springs Collection. Although the base model has a starting price of $335,000, the Rolls-Royce Dawn—Palm Springs Collection is currently available at Rolls-Royce Motor Cars Rancho Mirage for $405,850. (Read More)


Rolls-Royce Create Unique VR Experience

For the first time, Rolls-Royce Motor Cars customers will be able to immerse themselves in a Virtual Reality (VR) experience for their Bespoke program – thanks to Nanyang Polytechnic (NYP) students. Rolls-Royce chose to partner with NYP in a first-of-its-kind collaboration with an Institute of Higher Learning in Singapore. Students were invited to create a simulated world that offers potential customers a glimpse of Rolls-Royce’s signature Bespoke service through immersive 360-degree motion graphics videos. (Read More)



How to Do The Kentucky Derby Like a Real VIP

Sentient Jet Cardholders will be able to purchase access to the normally invite-only Mansion, a private place to watch the race events at Churchill Downs, a Derby Day Breakfast with Bobby Flay at the acclaimed 21c Museum Hotel, and special extra flights on Sentient that will allow non-cardholders to book private jet travel to-and-from Louisville without a Jet Card commitment. Both Cardholders and Derby Air travelers flying to Louisville for the Kentucky Derby and Oaks will be treated to a curated Kentucky Derby experience including a bespoke in-flight cocktail created by Flay. (Read More)



Timbers Resorts Appoints Edward Shapard, Managing Director of Hospitality

Edward joins Timbers Resorts from The St. Regis, Deer Valley where he has been General Manager since 2013. He is responsible for ensuring Timbers Resorts’ high standards and well-regarded service culture are upheld across the company’s growing portfolio of properties. Edward has nearly two decades of hospitality experience in the Americas and Asia, and will bring an extensive background that spans all aspects of resort operations to his new role at Timbers Resorts. (Read More)




Apple launches Clips as it bids for a slice of the Snapchat action

Clips, the new iOS app from the iPhone manufacturer, takes a different tack to cloning Snapchat than most. Apple has finally learned that social networks are not its biggest strength, so its new app doesn’t have one. Instead, the goal of Clips is to enable the same sort of fun that Snapchat does in its main camera app, but with an explicitly destination-neutral approach. (Read More)


Mark Zuckerberg is Officially Crushing Snapchat

Instagram Stories now has 200 million daily active users, surpassing the 161 million Snap reported in its last filing. That’s a 33 percent jump since January, when Instagram hit 150 million daily users, showing just how quickly Facebook can increase engagement by leveraging its massive user base against competitors. (Read More)