AXW Weekly Update

January 26, 2018 | Vol. XLVII

COCA-COLA

Coca-Cola brings One Brand strategy to NASCAR partnership

After a five-year renewal of its sponsorship deal with NASCAR, Coca-Cola will apply its One Brand strategy to the motorsports league. The company aims to promote Coke, Coke Zero Sugar, Coca-Cola Life, Mello Yello, Powerade and Dasani through the partnership, although Diet Coke will not be part of its motorsports program. (Read More)

 

DUNKIN’ DONUTS

Apple Pay promotions continue with offer from Dunkin’ Donuts

Apple is continuing its weekly Apple Pay promotions this week with a deal for Dunkin’ Donuts fans. Apple says that when you reload your Dunkin Donuts account using Apple Pay, you’ll receive a bonus of 50 DD Perks Points. The deal runs from January 25th through February 1st. To receive the 50 Perks Points, you’ll have to reload at least $2 to your Dunkin’ Donuts account via Apple Pay. (Read More)

 

NEW & NOTEWORTHY

 

Agencies free up their offices for their clients’ experiential tests

Pop-up shops offer brands, especially e-commerce brands, a way to form lasting relationships with consumers. These pop-ups operate as experiential retail spaces that merge entertainment with retail, allowing brands to sell and generate buzz around their products. The problem is, spaces for pop-ups can be expensive. As a workaround, ad agencies are using their own offices as sites for their clients’ pop-ups. (Read More)

 

Pepsi adds five years to NHL sponsorship

National Hockey League (NHL®) today announced a multi-year extension of their North American partnership, securing its place as one of the largest partnership agreements in League history. PepsiCo will maintain exclusive NHL North American rights in the non-alcoholic beverage, sports nutrition and savory snack categories. PepsiCo’s wide portfolio of brands includes Pepsi, Pepsi Zero Sugar, Mtn Dew, Gatorade, Aquafina, LIFEWTR, Lipton iced tea, Tropicana, Naked Juice, Lay’s, Tostitos, Ruffles, etc. (Read More)

 

Gatorade among brands that successfully leverage social media

Gatorade, Chobani and Dunkin’ Donuts are among the brands that have successfully used social media to reach new customers and connect with existing ones. Gatorade goes strong on Twitter, but they’re available for questions no matter what platform, and they also make sure to share fun and interesting posts that feature their brand, what’s happening in the company and more. (Read More)

 

Who’s buying ads in the Big Game?

Super Bowl advertisers are revealing their plans for the big game airing on NBC from the U.S. Bank Stadium in Minneapolis on Feb. 4. There are familiar faces like Kia, which is returning for its ninth consecutive game, while website builder Wix.com and Honda are both sitting out after several years. (Read More)