Rosemary Kuropat is Managing Partner and Director of Strategy for the New York City-based brand design and marketing firm, slover [AND] company. Since its founding in 1984, slover [AND] company has specialized in refined strategic and visual branding for entrepreneurs and the companies they found. Over three decades, the firm has built a noteworthy practice in brand development and marketing for companies that range from hospitality, retail and interior design to specialized services to individuals, with a particular focus on the luxury sector.
The firm serves as the branding partner for Wynn Resorts, and created the branding programs for Wynn Las Vegas, Encore, Wynn Palace Cotai (China) and, currently underway, for Wynn Boston Harbor. In 2013, the firm was engaged by Montage Resorts to research and develop a comprehensive brand identity for a new hotel concept aimed at younger consumers, The Pendry. In 2014, slover [AND] company was named an approved branding partner for Marriott’s Autograph Hotels, and in 2015, was named the branding partner for ālon Las Vegas, a ground up development on the Las Vegas Strip. Kuropat identified through qualitative research the ideal customer segment for the resort’s brand positioning, and developed the founding brand book for ālon. In the retail sector, the firm has undertaken large scale strategic and branding projects for more than 100 clients, including Bergdorf Goodman, Nordstrom, Takashimaya, Cartier and Sidney Garber Jewelry. In the medical space, the firm created the brand identity for The Khalili Center for Bariatric Care (Los Angeles), for OrthoManhattan (New York City) and, as a pro bono initiative, for Columbus-based Pelotonia, a not-for-profit that has raised over $131 million for the James Cancer Center at Ohio State University.
Sidney Rosemary Kuropat joined slover [AND] company in 1995 as the strategic director of the firm as well as its lead writer. She has spent her entire career in marketing and communications. Prior to joining the firm, she served as Executive Director of DIFFA (Design Industries Foundation Fighting AIDS), where she raised $10 million for the care of people with AIDS nationally; and as the chief of staff for finance and economic development for the City of New York, where she planned and oversaw the reorganization of the City’s 40,000+ economic development sector staffing, which reduced costs by more that 15% without staff cuts. She was also responsible for international business attraction as the City’s representative to Tokyo. In that role, she founded and served as the first executive director of The New York City Alliance for International Business. Before her public service, she served as vice president for marketing in the International Trade & Export Finance division of The Chase Manhattan Bank.
A natural juggler, Kuropat enjoys photography and has shown her extensive collection of street art photography covering five continents and nearly two decades under her nom d’art, The Kronicler. Early in her career, she wrote three books on financial topics for Price Waterhouse; had her poetry published in Visionaire, wrote the introduction to a collection of Annie Leibovitz photographs, A Demand Performance; and has written two (unpublished) novels. She is a member of the founding board of directors of The Foundation for Musician’s Care. Born and raised in New England, she is a graduate of Smith College and has done graduate studies at New York University.
She and her partner in business and in life, Susan Slover, travel as much as life permits. When not traveling, they live with their dog, Magnolia, in New York City and in Wainscott, NY.