Able to adapt to different situations better than a chameleon, Krittika applies her versatile nature to her account management role at AXW. Her well-rounded experience spans across a variety of verticals within luxury and a handful of disciplines. During her time at Infinite Luxury, Krittika worked with high-end international brands, such as Versace, Roberto Cavalli and Missoni, which instilled a strong grasp of both established and emerging markets. She’s quiet, calm and collected—a demeanor cut out for client services—and puts herself in her clients’ shoes to identify the right opportunities that will deliver the best results. Ever the altruist, Krittika shares her knack for adaptation with her clients in understanding how to adjust marketing techniques for certain markets and audiences without losing sight of the brand story. Her selflessness is reflected in her lifelong dream of retiring to spend her days in a house full of rescue puppies—preferably huskies, but she’s not going to be picky—and endless amounts of red Thai curry.