AXW Weekly Update

July 21, 2017 | Vol. XXIII

COCA-COLA

COCA-COLA CREATES BEVERAGE PAIRING MEAL KITS WITH CHEF’D

Meal kit popularity is on the rise, and Coca-Cola is cashing in on it through its new partnership with home-delivery service Chef’d. Through the partnership, the companies will pair Coca-Cola, Dasani, and Gold Peak beverages with six different recipes in a “Refreshing Meal Inspirations” collection. (Read More)

 

MINNESOTA VIKINGS

TCO PERFORMANCE CENTER TO BEGIN HOSTING VIKINGS TRAINING CAMP IN 2018

The Minnesota Vikings announced its intention to host Verizon Vikings Training Camp at the Twin Cities Orthopedics (TCO) Performance Center beginning in 2018. Contingent on construction of the team’s new training facility and headquarters in Eagan, MN, scheduled to be completed in March 2018, the decision means the 2017 training camp will be the team’s 52nd and final season at Minnesota State University, Mankato. (Read More)

 

NEW & NOTEWORTHY

 

GATORADE’S INFLUENCE ON NBA’S G-LEAGUE

“We Don’t Go for Good, We Go for Great,” marks the first marketing campaign in the minor leagues 16-year history. Gatorade’s exposure is more subtle than over-the-top. The G moniker appears a few times in the ad, but only as part of the G-League’s new logo. The NBA did not use an outside agency, relying instead on its in-house NBA Entertainment division. The ad will get airplay on NBA TV’s coverage of the NBA Summer League. (Read More)

 

COLD BREW COFFEE HELPED STARBUCKS’ SALES RISE 25% ANNUALLY

Starbucks is expanding a test of nitrogen-infused cold coffee — a foamy, nonalcoholic drink that baristas pour from a spigot — after seeing strong demand from customers. Starbucks plans to bring the offering to more than 1,400 U.S. locations by the end of the year, up from less than 1,000 now. Since Starbucks introduced cold-brew coffee nationwide in the summer of 2015, sales have increased 25 percent annually. (Read More)

 

AMAZON SUGGESTS IT WILL GET INTO THE MEAL-KIT BUSINESS

Amazon just launched a meal kit service and Blue Apron is dealing with the consequences. On Tuesday, Amazon Fresh launched its meal kit service. Kits, which contain enough ingredients to prepare meals for two to four people, cost between $19.99 and $38. The news comes less than a month after Blue Apron’s disappointing late-June IPO. Since going public, Blue Apron has been swamped by bad news — thanks in large part to Amazon. (Read More)

 

EVIAN EXTENDS WIMBLEDON SPONSORSHIP

Evian is extending its nine-year sponsorship with the All England Lawn Tennis Club, ensuring it will be an official supplier for the Wimbledon championship until 2022. “Our association with tennis is central to our long-term brand strategy, and our partnership with The Championships is integral to this,” said Bryan Martins of parent firm Danone Waters. (Read More)