AXW Weekly Update

June 02, 2017 | Vol. XVII

COCA-COLA

Detachable Bottle Labels That Work as Wristbands for Music Festivals

The wristbands, developed by McCann Bucharest, came in eight designs. Not every band granted access to a festival—you had to scan it with a special app to see if it was a winner—but McCann says teenagers started collecting and wearing them as fashion statements. (Read More)

 

DUNKIN’ DONUTS

Dunkin’ Donuts Giving Away Free Donuts on Friday

The big day is Friday, June 2, and the biggest name in doughnuts has already announced its special giveaway. Like last year, Dunkin’ Donuts is celebrating National Doughnut Day by giving one free doughnut per customer with the purchase of any beverage. The offer is valid at all participating Dunkin’ locations nationwide, throughout the entire day on Friday, June 2. (Read More)

 

Dunkin Donuts, Baltimore Orioles ink New Sponsorship Deal

The restaurant chain announced all members of DD Perks can receive a 99-cent medium hot or iced coffee on Orioles home game days through August 31st. Customers can enroll in DD Perks rewards program, by downloading the chain’s app on their mobile device or on its website. (Read More)

 

Professional Fighters League

New MMA league announces event at Daytona International Speedway

The Professional Fighters League announced that it will host four bouts at Daytona International Speedway following the completion of the Coca-Cola Firecracker 250 NASCAR Xfinity Series race on June 30. The two-hour event, which will be televised live on NBC Sports Network, is the first of four such events that will be held this year before the Professional Fighters League regular season begins in January. (Read More)

 

NEW & NOTEWORTHY

 

The New York Times now has 13 million Subscriptions to 50 email Newsletters

The Times announced that it has amassed 13 million email subscriptions, more than twice the number it had three years ago. A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of 2015, the Times was sending out 33 newsletters regularly; today, it sends out more than 50 editorial emails at least weekly, along with seven marketing-focused newsletters, which are sent less frequently. (Read More)

 

Molson Coors & The North Face talk brand purpose and Agency Relationships

The conversation around brand purpose was recently reignited after Pepsi aired its now-infamous ad starring Kendall Jenner. When the ad was released, many criticized Pepsi for trivializing a serious issue in the hopes of selling more soda. While many brands feel obligated to align themselves with a social cause or take a stance on an issue, doing so in a way that feels genuine and authentic to the brand isn’t easy. (Read More)

 

PepsiCo in bid to acquire Vita Coco owner

Soft drink maker PepsiCo Inc. is in talks to acquire All Market Inc, the owner of coconut water brand Vita Coco, whose celebrity investors include Madonna and Matthew McConaughey, people familiar with the matter said on Friday. The acquisition would help PepsiCo diversify its offerings as it grapples with stagnant sales, amid a shift of many consumer tastes’ away from sugary drinks and snacks toward healthier options. (Read More)

 

Absolute Elyx forgoes Billboards in Favor of Lavish Parties

Creating a social environment where big names can be at ease (while drinking Elyx, naturally) is a big part of aligning the brand with what, CEO Jonas Tahlin, sees as core millennial values, including warmth, playfulness, transparency, integrity, honesty, and realness. These values are also reflected in the invite lists for Elyx events at the mansion, which feature more creative personalities and gatherings reminiscent of the salons of previous centuries. (Read More)

 

Marketers Are Using Instagram More Than Snapchat Right Now: Here’s Why

Millennials, a huge demographic, know that it’s relatively easier to connect with both their parents and younger Generation Z siblings on Instagram. However, Snapchat has been struggling with attracting baby boomers and Generation Y. Looking at the sheer size of the platforms, it’s easy to see that Instagram is in the lead. The platform boasts more than double the Snapchat user base daily with over 400 million users compared to Snapchat’s 150 million. (Read More)